The Blog
Digital Marketing,
AI Search & Beyond
Practical writing on what's changing in search, AEO, GEO, and digital visibility
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How to Structure and Format Content for AI Citations: A Practical Checklist
A practical checklist for structuring and formatting web content so ChatGPT, Google AI Overviews, Perplexity, and Claude can extract and cite it: answer-first paragraphs, question-shaped headers, quotable sentences, and when schema markup actually helps.
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What Is llms.txt, and Does It Actually Help You Get Cited by AI?
llms.txt is everywhere in AEO advice right now. Here's what the file actually does, what Google, OpenAI, and Anthropic say about it, and whether it's worth your time.
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Why Isn't ChatGPT Citing My Website? 7 Reasons (and How to Check)
A diagnostic guide to why ChatGPT isn't citing your site: crawler confusion, Bing indexing, authority, freshness, IndexNow, and how to check what's actually happening.
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Why Isn't Claude Citing My Website? 6 Reasons (and How to Check)
A diagnostic guide to why Claude isn't citing your site: crawler confusion, Brave Search indexing, tone, sourcing, and how to check what's happening.
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Why Isn't My Site Showing Up in Google AI Overviews? 8 Reasons (and How to Check)
Why does Google AI Overview ignore your site even when you rank on page 1? A diagnostic guide to crawl access, Google-Extended, ranking myths, content structure, and how to check.
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Why the Traditional SEO Measurement Stack Doesn't Cover AI Search
SEO gave marketers stable, predictable signals. AI search is more unpredictable by design. Here's why that changes everything about how you measure, and what to do about it.
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