Watch your AI visibility
like a hawk
Citation Hawk tracks your AI visibility and citation rate across Google AI Overviews, ChatGPT, and Claude, and gives you actionable insights on what to do next.
How it works
Set up in seconds
01
Your business, your prompts
Add your business name, website, and up to 5 prompts. That's all we need to start monitoring your AI presence.
02
See where you stand
Every week we run your prompts through Google AI Overviews, ChatGPT, and Claude. Your Monday morning report shows whether you're cited, mentioned, or absent across each platform and prompt.
03
Turn data into action
Every report includes a personalised action plan: your nearest win (the single fastest path to a new citation), a strategic focus for the weeks ahead, and suggested prompts you should be tracking. Prioritised by what matters most to your business.
What you get
See every gap. Clear next steps.
Your weekly citation report tracks every prompt across Google, ChatGPT, and Claude delivered to your inbox. Your insights report turns that data into a prioritised action plan.
best payroll software for small businesses
Prompt 1
payroll software that integrates with Xero
Prompt 2
how much does payroll software cost
Prompt 3
You have strong visibility on branded and pricing queries but are missing from the comparison searches buyers use when shortlisting tools. Google AI Overviews is your best-performing platform this week, citing you on two prompts — ChatGPT and Claude are the gaps to close.
Nearest Win
"best payroll software for small businesses" · ChatGPT
You're mentioned but not cited here. Add a concise landing page that opens with a direct answer, one sentence on what you do, who it's for, and what it costs. ChatGPT tends to cite pages it can quote in the first paragraph, so lead with the answer rather than the pitch.
Also Consider
"payroll software that integrates with Xero" · Google AI Overviews
Create a dedicated page with "payroll software that integrates with Xero" in the title and opening sentence. Google AI Overviews consistently pulls from pages where the exact query phrase appears in the first 100 words — a focused integration page will outperform a general features list.
Strategic Focus
Build a library of short "how payroll works" explainer pages targeting common small business questions.
All three AI platforms frequently cite educational content over product pages for informational queries, and building this content library is one of the highest-leverage moves for improving long-term citation rates.
Suggested Prompts to Track
These are queries your buyers run before they start comparing tools getting cited here puts you in the conversation earlier.
- "How do I run payroll for the first time?"
- "Payroll software for a business with 5 employees"
- "What payroll software do accountants recommend?"
Pricing
One plan
Monthly
- Weekly citation report across Google, ChatGPT and Claude delivered to your inbox
- Know if you're cited, mentioned, or missing from every response
- See which competitors are getting cited in your place
- Weekly AI insights report: 'Nearest Win', 'Strategic Focus', and 'Suggested Prompts to Track'
- Up to 5 watch prompts
- Cancel anytime
Free report included. No card required to start.
Custom Plans
Running an agency, or need more?
If you're managing AI visibility for multiple clients or brands, need more prompts, want white-label reporting, or need a different billing setup, we're happy to work something out. Tell us what you're trying to do and we'll get back to you with options.
- Multiple businesses under one account
- More than 5 watch prompts
- White-label reports for your clients
- Custom billing and reporting cadence
Resources
Learn more about AI search
How to Get Your Website Into AI Search
The technical and content checklist for getting crawled and cited by Google AI Overviews, ChatGPT, and Claude.
Read the guideAEO, GEO & SEO Explained
What AEO, GEO, and SEO actually mean, how they overlap, and where to focus first.
Read the guideWhy You Need an AI Citation Tracker
Why tracking citations and mentions is the lower-risk first step as buyer research shifts to AI.
Read the guideBest AI Visibility Tools
How Citation Hawk compares to Rankscale, Otterly, Peec AI, ZipTie, and Semrush on price and coverage.
See the comparisonWant more on AI search trends? Check out the Citation Hawk blog.
FAQ
Common questions
AI tools have become the first stop for buyers doing research before they open a browser tab, visit a website, or talk to a salesperson. When someone asks ChatGPT or Google AI "what's the best tool for X" and your name comes up, you're in the room at the most valuable moment in the buying process. Being cited means the AI is actively sending people to your site. Being mentioned means the AI considers you a credible answer you're shaping the buyer's shortlist even without a click. Either way, if your competitors are showing up and you're not, you're losing deals you never knew were on the table.
Cited means your website appears as a linked source in the AI response, the AI is actively directing readers to you. Mentioned means your company name appears in the response text but your site isn't linked. Being mentioned is a positive signal: the AI considers you relevant enough to talk about. Being cited means you're getting the traffic benefit too. Citation Hawk tracks both.
You enter your business name, website, and up to 5 prompts (the questions you think your potential customers are actually typing into AI tools). Each week we run those prompts through Google AI Overviews, ChatGPT, and Claude, and tell you whether you're cited, mentioned, or not showing up at all. You get a clear breakdown by prompt and platform so you always know exactly where you stand.
Once your citation data is in, our AI analyses the results and produces a personalised action plan. It identifies your 'Nearest Win', the single fastest path to a new citation, an 'Also Consider' action for a secondary gap, a 'Strategic Focus' for the weeks ahead, and suggested prompts you should start tracking. Everything is prioritised by what matters most to your business, so you always know what to work on next.
Every Monday morning. You get a short summary in your inbox and a link to the full breakdown by platform.
The free report runs based on your first prompt and you can get a feel for the quality of the insights. When subscribed you get the full set of up to 5 prompts and all insights delivered to your inbox.
Google AI Overviews, ChatGPT web search, and Claude.
The $16/mo plan is built for one business tracking up to 5 prompts. If you manage AI visibility for multiple clients or brands, need more prompts, or want white-label reporting, get in touch and we will work out a custom plan.
Cancel anytime. No contracts, no questions asked.